Back to the future – with video and email marketing

• Reddoordesigner

Has anyone else noticed a striking irony in today’s world of marketing? As we’re inundated with new technology and more social networking platforms than you can shake a stick at the hottest topics in town this year are video and email marketing. Now, these two gems have been around for decades (and we, for one, have never fallen out of love with them). But they were pushed aside as the stampede for engagement, transparency, conversations and relationships gathered pace at an alarming rate.

Is it possible that the arrival of social media created such excitement that marketers lost sight of the existing tools that already met these criteria? Could be. It could also be possible that video and email were seen as outdated – lacking the excitement, immediacy and indeed intimacy that the ‘new marketing’ approach promised. Who knows? But for those of us who never doubted them, we’re delighted to see them back, leading the pack through today’s marketing maze.

Video is back in vogue

We’ve always loved video – we’ve been doing it for years; the brief, the storyboard, the script and the soundtrack all coming together to create a streamlined, creative marketing tool. Here’s one we made earlier. If you’re not already using video in your marketing, here are five good reasons why you should

Email is the channel of choice

Did you know that email marketing has consistently delivered the highest ROI than any other digital channel, despite marketers allocating the lowest percentage of budget? It’s worth thinking about. Marketers have more client data available to them than ever before. So, use that insight to create meaningful and relevant email campaigns and communication. The days of blasting out messages indiscriminately are long gone (well, they should be, given what social media has taught us). So, if you’re looking to take your email marketing up several notches, have a look at this.

We started with an irony so we’ll finish with another one. As the marketing world becomes increasingly overcrowded and overly complex, many are yearning for the days when KISS (Keep it Simple, Stupid) underpinned every marketing activity and direction. This principle remains as true today as ever, but it should now read:

KISS, because creativity comes from constraint.