Advertising
With the brand established, Goldman Sachs Electronic Trading wanted to explore the possibilities of an ideas-led advertising campaign that could take GSET in a new direction.
We believed the fundamental advantage of using GSET over other trading services was the benefit from informed new ideas that were core in everything GSET undertook. We explained it thus: New Thinking – Better Trading.
From print to online, the campaign acted as an awareness process to guide the user to more information, the call to action being a dedicated micro-site.
An online awareness campaign continued the theme to drive traffic to a micro-site. Once on the site, the user could navigate through a treasure trove of interviews and analysis as well as take a look at the complete campaign.
