Unigestion’s ‘Multi Asset Navigator’ product had just reached its 3rd anniversary.
Red Door were tasked with creating a campaign that not only reemphasized the product, but also reflected the core brand values too.
We came up with the line ‘The best guides are those who create the maps’
From there we we added graphic imagery and contours to simple, arresting landscapes to create unique messages that update the Navigator theme. Creating a pathway that is always searching to go further.
The campaign ran Europe-wide – involving html5 and print ads as well as a microsite. This was followed by brand positioning and development.
