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When Red Door first opened our… erm …door, we had dreams of creating great creative solutions for state-of-the-art applications such as brochures, posters and letterheads. Twenty four years later we still have the same outlook, though the applications have evolved into interesting digital directions. But what sustained us over these 24 years? A regular slice…

Good old-fashioned copywriting seems to have been elevated to a near mystical status. Everywhere you go there are words extolling the power of words – engagement, trust, relationship, revenue, personality, transparency. It’s easy to see why words seem to have taken on magical powers that suggest your business or brand will be transformed simply with…

In recent years, email marketing has taken a bit of a battering. To many marketing movers and shakers it simply didn’t hold the appeal or possibly the glamour of social media. Imagine the marketing possibilities of being able to talk directly to your audience and getting their feedback and thoughts instantly. Being able to build…

Anyone who has read The Circle by Dave Eggers (if you haven’t, you should really give it a go) will fully understand the dangerous implications of a world where nothing is private. Every thought, action, feeling is monitored, recorded, cross-referenced and used to dictate every minute of every day. Social media taken to its ultimate,…

Has anyone else noticed a striking irony in today’s world of marketing? As we’re inundated with new technology and more social networking platforms than you can shake a stick at the hottest topics in town this year are video and email marketing. Now, these two gems have been around for decades (and we, for one,…