Advertising campaign
Following a great year, Alliance Bernstein had been recognised as Best Bond Manager by Lipper Awards. We used an ‘invisible man’ theme to highlight the new recognition.
Further success in Europe led to a different ‘paparazzi’ creative to demonstrate the new Best Bond Group in Europe award. English with German and Italian translations.
Alliance Bernstein then highlighted inflexible pensions – with a flexible alternative – Target date Funds from Alliance Bernstein.
We produced a modern day ‘Dear John’ letter to default fund providers of inflexible pensions.
