Advertising campaign
Established asset managers, Cavendish wanted a re-brand that reinforced their experience, expertise and individual approach. In addition to a new logo with a cleaner, sharper look, we introduced a graphic treatment focusing on the depth of knowledge within the company.
A strong new identity was created with a dynamic logotype, which gives a clean distinctive feel, with the customised ‘A’ representing performance and direction.
With the brand firmly established, we were tasked with the creative development of Cavendish online.
The first project was the creation of an awareness generating online campaign aiming at professional advisers.
A dynamic ‘spotlight’ approach revealing Cavendish’s funds created a ‘best kept secret’ tone that not only raised awareness, but also kept on-brand.
