Direct Email fund campaign
Red Door was asked to pitch an overall campaign concept for the launch Junior ISA (an update of the Children’s Trust Fund), to encourage parents to set up their child’s Junior ISA account with The Children’s Mutual. Following our successful creative pitch, we were able to develop a range of marketing materials for the upcoming Launch.
Within the campaign theme, our aspirational solution asked parents to imagine their young ones’ reaction to the benefits of the ISA on fruition of the fund – such as the cost of further education contributed to or travel.
The visuals made the most of the arresting nature of young, expressive faces whilst reminding new parents of their potential through sharp headlines.
The emails were sent strategically to new parents, with parents of older children receiving a separate campaign.
