Brand Development
The success of the Fundtech acquisition led to a brand evolution within D+H. This evolution was delivered in visual form through a dynamic visual style that helped make D+H stand out from its competitors worldwide.
From Advertising to video
Part of the brand evolution was to address imagery. This involved a system that could maintain the consistency of images across the brand – using colour and image choice details among the rules.
Corporate advertising highlighted the big numbers D+h achieved, whilst advertising for Community Bank/ Credit Union consumer markets adopted a more human approach than corporate level choices, using images in the new style and bold typography together.
Once the advertising and brand elements were established, an integral part of the brand evolution was the website. Here we implemented the new visual direction across a new responsive format.
