Campaign ranges
Asia Pacific Equity campaign
Picky, choosy, finicky…discerning. The concept behind the Investment Trust development was to develop a rapport with the hobbyist through a shared fastidiousness.
This fastidiousness continued throughout all material: from brochures and mail packs to online and print advertisements. Using a combination of limited palette, honest and amusing images. We created an aspirational tone with a ‘feel good’ factor.
