Emerging Markets fund identity
Asia Pacific Equity campaign
Following a successful pitch to create a new look and feel for Franklin Templeton’s emerging market funds, we produced a range of literature, advertising and online materials to ensure one of the best managers of emerging market funds stayed that way.
We created a concept that integrated the Franklin Templeton icon into travel scenarios to emphasise the constant analysing the team undertook in far flung destinations. Literature, from annual reports to fund guides, shared common imagery to create recognition within all channels, not only advertising and DM. Dynamic web advertising formed the back-bone of the campaign. Animated cascading arrivals boards, common to airports and rail stations, made for arresting visuals that delivered a variety of key messages.
