Goldman Sachs US Equity Campaign
History predicts US Equities are the proven performer poised to bounce back first following a recession. We created a campaign image to be a single icon to explain both the” USA” aspect of the fund and ‘bounce’ aspect of the current opportunity. The Project spanned a range of applications from online to print
GSAM Absolute Returns Campaign
Following the success of the US Equities Fund, we continued the American sport theme as a wrapper for an absolute return fund that offers protection in a volatile market. The leading icon that combined the ‘protective’ and ‘US’ elements of the fund was an American football helmet. From this we could theme the rest of the initial campaign.
