Campaign ranges
Asia Pacific Equity campaign
Following years of fixed income and multi-asset fund preference, JP Morgan believed that risk appetites were changing in line with market improvement. The time was right to launch a regional (Asia Pacific) campaign focused on 4 key equity themes: US, Emerging Market Opportunities, Asian Equity and European Equity. As with most of our creative output, we started with ideas, and how we could maintain
recognition of the JP Morgan brand whilst adding key messages and creativity. The chosen gearstick icon and supporting text outlined the potential of these equity themes. Once approved and applied, internal design resources throughout Asia received amendable high resolution files that could be applied at a local level in print and online.
Asian Emerging Market campaign directions
JP Morgan targeted Asian investors who had the potential to wake up to equities. They were asked to rethink how to approach Equity investing.
