SVM World Equity Fund campaign
To continue the success of SVM’s World Equity Fund, we developed an awareness campaign driven by a competition to win a break in Paris, rolled out over both print and online channels.
A direct mail drive kick-started the campaign with a ‘passport to global investing’ delivered to existing and potential IFAs. The passport both outlined the potential of the fund as well as draw traffic to the competition, with a map of Paris continuing the theme as a magazine insert. Here it pushed the competition heavily.
The print campaign was rolled out overlapping an online campaign that pushed traffic to both take part in the competition and discover more about the fund.
Expanding leaderboards and MPUs were predominant within the online campaign, allowing rich media video to inform on the fund.
Finally, targeted Email shots were successful at driving traffic to the competition within
existing formats such as E-newsletters and conference blogs
